ANNOUNCING: The Only Step-by-Step Training System
that Shows Entrepreneurs How to Leverage
Storytelling and Social Media to Powerfully Grow Their Customers, Profits And Social Impact
Without Having to Pay a Fortune!

For the first time ever, Simon Mainwaring, branding consultant to Fortune 100 brands and New York Times bestselling author, has launched an 8-Module Video Training Course called the Social Branding Blueprint™ that shows you how to tell the story of the good work you do in ways that build your business including:
  • You’ll tell a unique brand story that sets you apart from competitors and brings in new, loyal customers.
  • You’ll use social media to inspire existing customers to buy and promote your brand.
  • You’ll discover the proven digital, social and mobile marketing techniques that rapidly grow your reputation, profits and impact.
The program is specifically designed to:
  • Save you time by providing a simple 8-step plan to follow.
  • Save you work by providing a menu of the most effective tactics to use.
  • Save you effort by showing you how to inspire your customers to build your business with you.

Social Branding Blueprint


  • 8-DVD set with more than 20 hours of training on social media strategies, tactics and tools that help you build your REPUTATION, PROFITS and SOCIAL IMPACT.
  • 80-page Social Branding Blueprint Workbook that examines the best practices of the smartest brands in the world and shows you how to apply them to YOUR business.
  • Slides Booklet with over 300 presentation slides that allow you to build a strategic Blueprint SPECIFIC TO YOUR BUSINESS based on REAL CASE STUDIES and RESULTS.
  • Complete Training Transcripts of the entire course to save you work and ensure you don’t miss a thing.
  • EXCLUSIVE MEMBERSHIP to our online Social Branding Training Portal with extra bonus training videos, downloadable worksheets, and surprise content PLUS a community forum for your questions and collaboration with peers.

About Simon

Simon Mainwaring is the founder of We First, a bestselling author, influential blogger, and international speaker. He is an Advisory Board member of Sustainable Brands, the Center for Public Diplomacy at the USC Annenberg School and a Fellow of the Royal Society of Arts in London, as well as a contributor to Fast Company, Huffington Post, Mashable, GOOD and Forbes.

His New York Times, Wall Street Journal and Amazon bestseller, WeFirst, was named Best Marketing Book of 2011 by strategy+business. Prior to We First, he was an award-winning Nike creative at Wieden & Kennedy, Portland, and worldwide creative director for Motorola at Ogilvy.



The 8 Modules Cover:

New Marketplace

A critical summary of the most up-to-date research including:

  • The latest data on the global and national economy with insights into how these conditions are impacting your customer’s buying behavior.
  • A vital breakdown of how and why different demographics are adopting social technologies and how Fortune 100 Chief Marketing Officers are responding.
  • Critical insights into what today’s connected customers want from your brand and what they are willing to do in return.
  • Key strategies for how you profit rather than perish from the rise of consumer activism.

Brand Definition

World-class insights into the business strategies and brand stories of the world’s top marketers including:

  • How and why you must clearly define the purpose of your brand, supported by case studies from leading companies.
  • The Six C’s of Community facing storytelling ensure you capture your customers’ attention and are meaningful to their lives.
  • A step-by-step guide to how you frame the mission, values and vision of your brand and demonstrate the 3 key qualities of authenticity, transparency and accountability.
  • A compilation of latest research into the concrete, bottom line ROI of purposeful brand storytelling.


Actionable guidelines for how leading brands listen and speak to consumers including:

  • The key strategies, tactics and tools to use to effectively listen to your customers to drive engagement and sales.
  • A breakdown of the fundamental differences between traditional and social media and what this means for your business and marketing.
  • The latest data on the bottom line benefits of effective listening in relation to long-term and short-term profits and reputation building.
  • Three key principles for speaking to your customers for B2B, B2C and non-profit brands.
  • Summary of key ‘Do’s’ and ‘Don’ts’ when speaking to your customers across social media channels.


Key research and case studies for how to integrate social media across the three essential categories of leadership, employees, and your customers including:

  • A checklist of the major obstacles to social media adoption and solutions for each within your company.
  • Leadership examples from top social CEOs and the latest data on the profits social branding has generated.
  • Five key Social Branding structures for your company and employees.
  • Six strategies for rewarding your employees to motivate social media engagement.
  • One-of-a-kind Sample Pitch Deck for you to use to promote social media adoption within leadership and among employees in your company.


The top strategies, case studies, and creative tactics used by Fortune 100 brands to architect customer communities including:

  • Summary of the key attributes of the new partnership between brands and their customers.
  • Critical checklist of the top community-building strategies used by the top social brands with case studies from Fortune 50 brands to entrepreneurs.
  • Top eight Giving Strategies that leverage social media to build your reputation and customercommunity with practical examples of each.
  • Sample Social Contract to use to spell out the relationship and mutual obligations with your customers.


A practical, step-by-step guide to all major social media platforms, including the how, what, and when of engagement with:

  • Practical summary of top customer engagement ‘Do’s’ and ‘Don’ts.’
  • Vital guide to what measurement strategies and tools to use to ensure you get a concrete return on investment.
  • Actionable checklist for each social media platform including Email, Blogs, Facebook, Twitter, Google+, Linked In, YouTube, Pinterest and Instagram.
  • Mobile app and social gaming guidelines for scaling customer engagement and sales.
  • Eight C’s of Community Architecture to ensure you combine the best and proven practices of leading marketers.


Vital actionable strategies that ensure your customer community and sales keep growing including:

  • Ten key dynamics that create a self-sustaining customer community.
  • Twelve strategies to cross-pollinate customers from different social media platforms.
  • Ten tactics to maintain community and engagement growth over the long term.
  • Top ten traditional media trends shaping the future of your business with specific examples.
  • Top ten emerging media trends changing how you reach your customers, with case studies.
  • Top ten social media trends to capitalize on to build your reputation, profits and social impact.


Game-changing insights, strategies, and case studies showing how the most successful brands accelerate their leadership positions including:

  • Seven-stage breakdown to becoming an industry-changing ‘brand nation.’
  • Top ten leadership strategies Fortune 100 brands use to scale their business.
  • Top ten management strategies leading brands use ensure their organization keep pace with changing social technologies.
  • Checklist of critical social media skills your organization needs to maintain its industry leadership with case study examples.
  • An actionable, step-by-step global vision for business and social transformation.
  • Key social business trends, tools and success metrics to ensure exponential business growth and personal fulfillment.

Special Bonus!

Only during this special promotion, each purchase comes
with 2-FREE Tickets to the We First Social Branding
Seminar in Fall 2013
, one for you and one for your
favorite non-profit. Value $4,000.

Order your Social Branding Blueprint RIGHT NOW, and we’ll invite you join us FREE for a 2-day seminar on the latest, best practices in social branding with EXCITING GUEST SPEAKERS, direct access to SIMON MAINWARING and special FIRST ACCESS to our NEWEST TRAINING MATERIALS. Plus, it’s being held in gorgeous LOS ANGELES, CA – so you can accelerate your learning and success while enjoying the sunshine and beach life too!


Every Social Branding Blueprint comes with an EXTRA MEMBERSHIP to our online training portal that is A GIFT TO YOUR FAVORITE NON-PROFIT to help them build their fundraising, community and social impact. So just by investing in your business, you get to make a meaningful and important contribution (Value $1,997)!

Your Investment:

Single Payment Of$1,997
4 Easy Payments Of$597

PLUS: Every Training package comes with a FREE ADDITIONAL PASSWORD (Value $1,997) to the online training program to give to your favorite non-profit.

Incredible Value to You!

For your $1,997 investment, you’re getting almost $10,000 in direct value; and you’re benefiting from the exclusive insights of one of the most sought-after branding experts in the world.

  • PHYSICAL TRAINING KIT with 8 DVD-set, Slide Booklet, Full Transcripts, and Social Branding Blueprint Workbook (Value $1997)
  • Exclusive access to ONLINE TRAINING PORTAL with extra and bonus content, downloadable PDF’s and community forum (Value $1997)
  • FREE ONLINE TRAINING ACCESS PASS to give to your favorite non-profit (Value $1997)
  • TWO FREE TICKETS to the We First live event in Fall 2013 (Value $4000)
  • UNLIMITED VALUE to your business as your brand, reputation and customer community grows exponentially through effective social branding


If you’re not totally convinced that you received extraordinary value that has transformed the way you see your business, brand and the marketplace, you’ll get 100% of your money back, no questions asked. Click here for details.